Frava Review 2026

Model agency software with free database and pay-as-you-grow pricing

7.8 /10

Pricing

€49/month. Per user. Booking calendar from 2 users. The model database is free. Accounting starts at 3 paid users.

Free tier available

Overview

Frava is model agency software with a freemium pricing model: the model database is free forever, and features unlock as you add paid users. At €49 per user per month, it costs roughly half of Mediaslide or AgencyPin. The free tier includes model profiles, measurements, media storage, and application forms. Add one paid user and model sharing and setcards unlock; at two users you get the shared booking calendar; at three users accounting becomes available (automated statements and invoicing); at five users reports and analytics appear. A connected agency website is available as an add-on for €49/month. Frava's mobile app sends models automatic booking notifications and lets them update their profiles.

Verdict

Frava's strength is the free entry point and affordable scaling—new agencies can start organizing their roster at zero cost, and even at five users (€245/month total) it's less than three Mediaslide users. The feature-gating by user count is both clever and limiting: solo bookers can't access accounting even if they'd pay for it, and you're forced to hire before unlocking key features. Best for new model agencies building their roster from scratch, mother agencies with 1-2 bookers who don't need full accounting, or small agencies watching costs closely. Established agencies needing immediate access to all features should consider Mediaslide or AgencyPin despite higher per-user costs.

Strengths

  • Free model database forever—start with zero monthly cost
  • Pay-as-you-grow pricing: features unlock as you add users
  • Affordable at €49/user compared to competitors' €99-€100/user
  • Mobile app for models with automatic booking notifications
  • Automated accounting: statements generated from calendar events
  • Connected website add-on syncs with your model database

Weaknesses

  • Feature unlocking tied to user count (e.g., accounting requires 3 users minimum)
  • Smaller feature set compared to Mediaslide or AgencyPin
  • Less mature product—newer to market than established competitors
  • Limited integrations with external accounting software

Best For

New or small model agencies starting with a free database and scaling features as they grow